The best way to support sustained and meaningful investment in data is to build a strong series of business cases for its use that support identifiable and measurable business goals. Yet many organizations are still not good at identifying and committing to success metrics for their business initiatives. This makes it harder to identify the return on investment in those projects, and the data that supports them.
Either as part of a broader data strategy project, or as an independent exercise, we can work with your executive leadership and other senior data stakeholders to deliver one or a series of data business cases that will support specific goals that you have. The deliverables include:
Defining key goals with stakeholders: Working with senior stakeholders to help them think about their business initiatives in a data-driven fashion and identify the key metric(s) that those initiatives are intended to influence.
Key scenario development: Building specific data use-cases (such as a measurement project) that will support business goals, with concrete steps for implementation.
Building a test-and-learn culture: Helping business stakeholders to understand how they can iterate towards successful achievement of their business goals and lessen the fear of failure on the path to success.
To learn more about this service, please contact us.